As well as our usual round of informative content from respected digital marketing commentators, this month’s posts also include some lighter stuff for you to enjoy.
Take a look and tell us what you think!
1. 25 old school websites for 25 years of the web
The internet was born 25 years ago, on March 12th 1989 in fact. This post from Econsultancy offers 25 websites from the very earliest days including the BBC, Microsoft and Apple’s websites from 1994, as well as HM Treasury, Lego and the Guardian from 1996.
2. All The Marketing Statistics You Need
Next up, a collection of stats from marketing automation company Hubspot. Helpful in our discussions with clients? Yes. Geeky? Definitely. But I think you’ll find yourself being drawn in…
3. 12 Ways to Increase Traffic From Google Without Building Links
A common sense article from the moz.com blog. Offers a pleasing selection of ideas for building visitors to your website without building links.
4. Link Building Methods That Work in 2014
Building links is still something we need to consider because they provide important signals to Google. Tho’ I prefer the phrase ‘link-earning’ to ‘building’ since this better communicates the effort required.
Some good thoughts here on Matthew Barby’s blog.
5. How Long Does It Take to See the SEO benefit of content marketing?
You don’t often get to read well thought out digital marketing experiments; here’s one for you on the Search Engine Journal. Some good case studies in severals niches.
6. Break Grammar Rules on Websites for Clarity
Interesting piece by the Nielsen Norman group on how grammar for writing online should differ to grammar for print media.
7. Domino’s business blog doesn’t get its knickers in a twist
Domino’s Pizza has a blog. And a successful one. Really?
8. Introducing The Periodic Table of Content Marketing
A detailed visualisation of content marketing, by Chris Lake, Director of Content at Econsultancy.
9. Announcing LinkedIn Showcase Pages
LinkedIn is changing the way companies can promote their products and services.
10. And finally – a fun little app to test the readability of your content
The Hemingway app is fun, but a bit unintuitive the first time around. Here’s how to use it:
- copy some text from your website
- select the body text on the Hemingway site
- paste your text in