How using this popular social media channel could boost your business today!

We’ve just started working with a client in a sector that lends itself very well to visual marketing. And because of this, I’m getting to grips with Pinterest, a platform I’ve not used much in the past.

One of our top-notch freelancers, Maddy Biddulph took some time out last week to explain to me how Pinterest can work for businesses. Here’s what she told me:

Pinterest was invented in 2010 to help people create online collections of things they loved and that inspired them.

Think of it as a virtual mood board with different categories you are interested in (called “pin boards”) which you stick or “pin” your ideas and dreams to. It appeals to the same urge to decorate your desk with framed photos or put a wacky cover on your smart phone – we love to silently and quickly tell people about who we are, and, more importantly, who we’d like to become.

Maddy also revealed that she had read a fascinating book by entrepreneur and social media expert Gary Vaynerchuk called Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, which you can find on Amazon here.

Here are Gary’s top six reasons why your business needs to be on Pinterest:

  1. To target more potential customers: There are now over 100 million active users on Pinterest, 85 per cent of which are women, half of whom are mothers – that’s a massive pool of potential customers.
  1. To sell your product/service to a wider audience: Pinterest users are 79 per cent more likely to buy something they see on the site than on Facebook. It also produces FOUR TIMES the revenue-per-click of Twitter. Between 2011 and 2012, Pinterest’s share of social media-driven revenue for e-retailers soared from 1 per cent to 17 per cent.
  1. To entice people to your website organically: People can follow your boards, not just your brand, which means you can showcase other relatable content to draw in a bigger audience. Don’t limit yourself to just posting original and promotional boards – imagine your customer and their interests, then share boards you think would catch their eye. While they’re enjoying your relatable content, they might decide to take a look at your promotional boards and before you know it they are clicking straight through to your website.
  1. To show off your product/service with high quality visuals: Pinterest is eye candy so make sure every pin is visually compelling and high quality.

If your business lends itself to telling a visual story, Pinterest should be one of your most active social media channels.

  1. To engage with customers and future customers: You can create pins about the city you live, pins about music, books, and movies, pets, causes your company supports…. It’s a fantastic tool for telling your unabridged story and injecting personality. It’s also a great way to engage with your customers and future customers.
  1. To drive traffic to your website: All pins link back to their original source, in this case your website, so that with one click on the image your viewer can convert into a customer. It’s that easy.

And finally, here’s a handy checklist to ask yourself before you post anything on Pinterest:

  • Does my picture feed the consumer dream?
  • Did I give my board clever, creative titles?
  • Have I included a price when appropriate?
  • Does every photo include a link?
  • Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine (i.e. is it high enough quality and professional looking)?
  • Is this image categorised so people don’t have to think too hard about where to re-pin it on their boards?

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