Ned Wells, CEO

Meet Ned Wells, Zanzi CEO

I run Zanzi with Jayne, and I’m responsible for our sales and marketing and management of partner relationships.

I’m particularly interested in helping organisations of every hue make better sense of the web through good process and clear thinking.

Outside of work I lead a busy social and family life. I play squash to keep fit and go fly-fishing to reflect. I get creative pleasure from cooking and I love anything that involves a wet-suit.

To read Ned’s bio, click here.

Jayne Reddyhoff, Managing Director

Meet Jayne Reddyhoff, MD

I run Zanzi with Ned, and I’m responsible for client projects and operations.

I’m particularly interested in helping Ecommerce businesses thrive and grow.

Outside of work, I enjoy reading crime and science fiction novels and walking with my dog Tina who I adopted from a rescue centre.

In a previous life I worked for a number of blue chip Technology Consultancy organisations such as Cable and Wireless, Oracle and Logica, where I gained my business knowledge.

To read Jayne’s bio, click here.

Peter Symms, Digital Marketing and PPC Consultant

Meet Peter Symms, Online Marketing and PPC Consultant
Before joining the Ecommerce Adviser I worked for Nominet, the .uk registry after an Honours degree in Media Technology from Oxford Brookes University.

At University and Nominet I developed a passion for working in the online industry and a thirst for knowledge.

My online expertise and constant obsession for the latest information help keep Zanzi at the forefront of the ever developing online industry. I do the free Google Analytics audits at Zanzi, you can find more about that here.

Outside of work I’m a keen sportsman and will never turn down a game of squash or a round of golf.

Jonathan Smith, Principal Consultant


I have over 15 years’ experience helping commercial organisations leverage digital trends and technologies to create commercial advantage.

I love reviewing organisations’ online presence and helping them develop their digital strategies. My recent clients include one of the largest global commodities companies and a number of UK brands.

My role on projects is usually as project manager and lead consultant.  I will also take the lead on SEO audits at Zanzi; you can find more about that here.

Paul Ajao, Digital Marketing Consultant


With 6 years experience of managing corporate AdWords accounts, I have a wealth of experience helping clients get value from other advertising platforms including Microsoft BingAds and Facebook Ads. I do the free Google Analytics audits at Zanzi, you can find more about that here.

I also enjoy working with clients to improve website user experience and conversion optimisation.

When I’m not in the office I enjoy playing drums and eating out at restaurants.

Clare Casson, Administrative Assistant

Meet Clare Casson, Administrative Assistant

As well as dealing with the day to day administration and being Zanzi’s spreadsheet expert I’ve been working on the book-keeping, email marketing and remain enthusiastic about expanding my knowledge and developing new skills.

In my spare time I enjoy making jewellery, reading and walking my dog.

Tina, Office Pet

Meet Tina, Zanzi's dog
My day is spent ensuring the office runs smoothly, by chasing away postmen and keeping on top of the recycling.

Before Zanzi, I was adopted from a rescue centre by Jayne, and outside of work I enjoy long walks and running after my ball.

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