Benchmarking your digital performance 2018-02-19T16:06:22+00:00

Benchmarking your digital performance

The starting point for getting your business from where it is today, to where you want it to be in the future

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Finding your website

LEARN HOW PEOPLE FIND YOUR WEBSITE, AND HOW YOU COULD GET MORE VISITORS

  • Discover how people found your website in recent months. And of them, how many came directly, or via organic search, paid search, email marketing, from a link on another website, or from your social media? Are you missing out on any of these?
  • If visitors used a search engine, do you know which keywords they used? Google Analytics hides most keywords now but we’ll be able to show you some of them.
  • We’ll recommend more keywords for you to think about and you’ll learn how easy or difficult it’s going to be to rank for them in Google.
  • If visitors found you via a link on another site, you’ll see which ones.
  • We’ll look at the ‘platform’ they used: were people using desktop computers, iPads or smartphones? Does your site work OK on them?
Contact us about SEO
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Using your website

(WORDS?)

Learn how easy, or difficult, it is for visitors to achieve their objectives on your site. Whether that’s making a purchase, getting in touch, downloading a pdf, or sharing a blog post.

For those people who don’t complete their objectives, we’ll show you where they left your site and provide insight as to why that might have happened.

We’ll recommend how you can measure important customer touch points on your website: this is the first stage of making it even better at converting visitors into customers.

Contact us
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How tough is your competition?

(WORDS?)

We’ll show you why your competitors’ websites rank well and how they’re doing it. We’ll tell you how ‘strong’ their websites are compared to yours, using several different measures for comparing one site’s strength against another’s.

We can then give you a quantified view on how difficult it’s going to be for you to overtake your competitors in the search engines.

Contact us to find out more
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And what about the SEO?

HOW RELEVANT IS YOUR WEBSITE?

Google’s ranking algorithm is hordigously complicated.

As well as a hearty dose of artificial intelligence, it uses hundreds of different factors to decide on its search results. A lot is known about these factors, but it’s made further complicated by the rate at which Google changes their importance relative to each other. 500 to 600 times a year in recent years!

Don’t worry, you’ve come to the right place. We understand all this and we can help you make sense of it.

We’ll examine how well your website is set up for search engines. And without using technical jargon, we’ll show you where there might be room for improvement.

Contact us
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On-site SEO

(… WHAT’S YOUR TECHNICAL SEO LIKE?)

  • Discover how people found your website in recent months. And of them, how many came directly, or via organic search, paid search, email marketing, social media? Are you missing out on any of these?
  • If visitors used a search engine, do you know which keywords they used? Google Analytics hides most keywords now but we’ll be able to show you some of them.
  • We’ll recommend more keywords for you to think about and you’ll learn how easy or difficult it’s going to be to rank for them in Google.
  • If visitors found you via a link on another site, you’ll see which ones.
  • You’ll look at the social media platforms that sent visitors, and the geographical areas that people were in when they found you.
  • We’ll look at the ‘platform’ they used: were people using desktop computers, iPads or smartphones? Does your site work OK on them?
Contact us about SEO
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Recommendations

WHAT NEXT?

Learn how easy, or difficult, it is for visitors to achieve their objectives on your site. Whether that’s making a purchase, downloading a pdf, sharing a blog post, filling in a form or getting in touch.

We’ll recommend how you can measure important customer touch points on your website: this is the first stage of making it even better at converting visitors into customers.

For those people who don’t complete their objectives, we’ll show you where they left the site and provide insight as to why that might have happened.

Contact us
royal academy of dance logo

“The Zanzi team are professional and very enthusiastic. Our website is evolving into an increasingly powerful tool for the Academy.”

Darren Semadeni, Royal Academy of Dance

What we do

WE MAKE WEBSITES EASY TO FIND, EASY TO USE AND EASY TO MEASURE

Get faster results with Pay Per Click advertising

Get more visits from Google with Search Engine Optimisation

Convert more browsers into buyers with Conversion Rate Optimisation

Be clear about the purpose of your website and your marketing

Boost your customer service and reduce costs

Ready to talk?

DO YOU HAVE A BIG IDEA WE CAN HELP WITH?

Contact Us