Jayne is running a training session this week for a large group of undergraduates studying entrepreneurship at Queen Mary University.

She’s got just three hours to help them understand how to put together a digital marketing strategy, and how to choose which digital marketing channels to use to promote their new business. So no pressure at all…

It’s going to be quite a challenge to deliver something that’s interesting and engaging, as well as being simple enough to understand without being so simple that it isn’t useful.

Any hints or tips gratefully received!