Increasing new members joining a membership organisation via mobile

Google Analytics (GA) is a complicated beast. It provides you with a wealth of information about your website, but if you don’t understand how it all works, this can be about as baffling and useful as a chocolate teapot!

Zanzi has been working with Maddy Biddulph from Giant Peach PR on several projects recently. Maddy recently asked Zanzi’s Ned Wells to talk her through the basics of how to master the GA beast.

If your website looks good and has the ‘wow’ factor when a customer or website user arrives on it, that’s great.

But does your website tell the user what they need to know? Does the copy have out-of-date or conflicting information? Is the website easy to navigate and find out the information the user needs? If not, then the site visit is not going to end in a sale or a happy website visitor who will return again!

Attracting relevant traffic to your website is no easy task. But even if you have perfected your online marketing strategy and are getting a steady stream of engaged visitors to your site, the way people interact with your website’s enquiry form is no less important to get right.

Our new website went live a couple of weeks ago, and today I’ve been working on one of the ‘user journeys’. By that I mean the path that someone takes, or is directed along. From when they arrive at the website, until they leave.

There’s a reason we repeatedly eat at our favourite Thai restaurant. It’s the reason we always go to the same hairdresser or coffee shop. These businesses have created a positive experience in our minds, which we repay with loyalty to their brand.

It’s no different in the digital world. Clever design, mobile friendliness, accessibility, speed and usability are all key to a great consumer journey, or user experience, known as UX.

You paid out for a new website, sat back and waited for the leads to roll in, but nothing happened. Or worse, traffic went down. We’ve known people to go out of business as a result. But it doesn’t have to be that way — read on to find out how to get your website to deliver more leads.

Optimise Oxford is a well organised networking event for people interested in digital marketing and related disciplines. Taking place every couple of months, it kicks off at 6:30 at the St Aldates Tavern in central Oxford.

With 3 good talks and a sponsored bar, this month’s theme was ‘Understanding & targeting your audience’. Here’s my summary of the talks:

This year we’ve worked with a number of clients who have nice-looking websites produced by designers they know and trust.

It has become clear though, that while these websites look pretty, they just aren’t doing well enough at getting visitors and converting them into leads.

We’ve been speaking to four experts in the industry to find out what they think about this problem.

Our four interviewees are from different professional backgrounds within digital marketing, and their outlooks on lead generation websites reflect that.