Back to School at the Moz Academy
At Cicada, I am the “Trainee Digital Marketing Analyst”. And what must trainees do? They must train of course! [...]
What Can I Expect From My Investment In SEO and Digital Marketing?
One of the things we’ve been working hard on when taking on new clients is figuring out what their [...]
The anatomy of a perfect link
When you search for something online, the search engine’s job is to deliver a list of results prioritised as [...]
SEO keyword targeting workshop for UK charity
On Friday 22nd April we ran a keyword targeting workshop for Marie Stopes International. You can see the slides [...]
What do the search engines look for?
A prospective client recently asked me ‘what do the search engines look for?’ A simple question you might say, [...]
Dealing with duplicate content on your WordPress blog
WordPress is a great blogging platform. It’s free in its basic form although integrating into your website, as we’ve [...]
Google hacks – six ways to do advanced searching on google
Google is generally very good at delivering search results that are relevant to your query. But did you know [...]
Search Engine Optimisation for disaster relief
When disaster strikes across the globe, the internet can become a very competitive place. Charities often put increased effort [...]
What is Search Engine Optimisation and why does it matter?
We’ve just come up for air after reviewing a website for a large international charity. It’s been an interesting [...]
A look at Event Tracking in Google Analytics
As part of a wider project we’ve been helping an international charity connect its web strategy to its organisational [...]