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Back to School at the Moz Academy

By Charlotte Jenkins|2015-07-21T15:47:03+00:00September 5th, 2014|Content marketing, Digital marketing, SEO, Social media|

At Cicada, I am the “Trainee Digital Marketing Analyst”. And what must trainees do? They must train of course! [...]

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What Can I Expect From My Investment In SEO and Digital Marketing?

By Ned Wells|2019-02-06T14:41:42+00:00May 29th, 2014|Digital marketing, SEO|

One of the things we’ve been working hard on when taking on new clients is figuring out what their [...]

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The anatomy of a perfect link

By Ned Wells|2019-03-27T13:12:06+00:00May 1st, 2012|SEO|

When you search for something online, the search engine’s job is to deliver a list of results prioritised as [...]

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  • photo of keyword targeting workshop for major charity

SEO keyword targeting workshop for UK charity

By Ned Wells|2015-07-24T12:14:44+00:00April 30th, 2012|SEO|

On Friday 22nd April we ran a keyword targeting workshop for Marie Stopes International. You can see the slides [...]

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What do the search engines look for?

By Ned Wells|2012-01-04T11:20:55+00:00January 4th, 2012|SEO|

A prospective client recently asked me ‘what do the search engines look for?’ A simple question you might say, [...]

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Dealing with duplicate content on your WordPress blog

By Ned Wells|2019-02-06T14:56:02+00:00December 19th, 2011|SEO|

WordPress is a great blogging platform. It’s free in its basic form although integrating into your website, as we’ve [...]

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Google hacks – six ways to do advanced searching on google

By Ned Wells|2015-08-18T11:25:59+00:00November 17th, 2011|SEO|

Google is generally very good at delivering search results that are relevant to your query. But did you know [...]

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Search Engine Optimisation for disaster relief

By Ned Wells|2019-03-27T12:46:51+00:00July 12th, 2011|SEO|

When disaster strikes across the globe, the internet can become a very competitive place. Charities often put increased effort [...]

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What is Search Engine Optimisation and why does it matter?

By Ned Wells|2015-07-24T14:10:33+00:00May 12th, 2011|SEO|

We’ve just come up for air after reviewing a website for a large international charity. It’s been an interesting [...]

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A look at Event Tracking in Google Analytics

By Ned Wells|2015-12-18T09:59:22+00:00February 16th, 2011|Analytics and tracking, SEO|

As part of a wider project we’ve been helping an international charity connect its web strategy to its organisational [...]

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