Ecommerce Pay Per Click Case Study

The sales results from the all-important Christmas period are in, and they reveal a very interesting picture emerging on our high streets and online.  Despite the gloom predicted by the Brexit vote, shoppers did not seem to be tightening their belts with sales up 1% in December  compared to the previous year.

Like many marketers, I‘m always interested in new technology and what is going to be the next ‘big thing’. And it was with this in mind that I visited the Technology for Marketing event at the end of September 2016.

One of the presentations that I listened to was not only packed with delegates, but left a lasting impression on me. It was all about SMS marketing or more simply, text message marketing.

Over the last couple of months we’ve been having a great time getting in touch with our ex-employees, and finding out what they’ve been up to since leaving.

Today’s post is by Calum Covell, who was with us for 5 years as a Pay Per Click and Ecommerce specialist. Calum is now marketing manager at a multi-channel wholesaler and retailer of light bulbs and fittings.

Here’s what he’s been up to for the last 12 months:

I am almost embarrassed to be talking about Christmas so early, but if the products you sell online make good Christmas gifts, it is time to start planning your strategy!

So this month I have selected 10 of the best articles I have found to help you make the most of the next two months, and the January sales.

Many of these articles are very US focused, but all the ideas will work just as well in the UK, so don’t be put off by the use of the dreaded word ‘holidays’ when they really mean ‘Christmas’!

I recently attended the Annual Ecommerce Expo at the London Olympia. Being my first time, I had no idea what to expect but went along with the aim of discovering the latest news and innovations in the world of Ecommerce to bring back to Team Zanzi.

SellerDeck is a well-known provider of Ecommerce software and consultancy with around 5,000 clients. Each year they hold a customer conference discussing a specific theme.

This year Jayne, now a SellerDeck conference “mainstay”, was invited to talk around the theme “Standing out from the Crowd”. Here’s what she had to say:

Your website’s ‘Site Search’ is a valuable way of getting insight into your potential customers’ search enquiries, so that you can adjust your AdWords campaign accordingly. But before you even begin, make sure you’ve implemented an excellent site search feature and checked that it works.

For those of you that aren’t certain what we mean by site search, here’s what John Lewis’ looks like:

If there is one thing that’s true about digital marketing, it’s that change happens.  Deal with it.

If you’re trying to promote your brand using techniques from a few years ago, don’t be surprised if your results are not great.  Worse still, in a time of ‘Google slaps’ you could actually be damaging the chances of your site ever being successful.

With such a huge range of email marketing tools to choose from, it can be hard to know where to start when you’re looking to send your first email campaign.

Here are our top 7 tips to help you choose the right email marketing tool. We’ll also share with you some of the tools we’ve used, and why we like them.