Does your web content drive your customers away?
If your website looks good and has the ‘wow’ factor when a customer or website user arrives on it, [...]
The cost of inbound marketing – is it really worth doing?
Towards the end of 2015, we made the decision to invest in our own inbound marketing. After all, it’s [...]
What can Zanzi Digital learn from Brighton SEO?
As I discussed last time, Cicada is in the process of joining up with our pals at The Ecommerce [...]
Second Content Marketing Workshop for Beginners
Today Cicada and The Ecommerce Adviser teamed up again to host a second content marketing workshop. If you didn’t [...]
Content Marketing Workshop for Beginners
On 25th February Zanzi ran our very first Content Marketing workshop. We invited some of our clients and partners to [...]
Brochure vs Lead Generation Website: An Expert Review
This year we’ve worked with a number of clients who have nice-looking websites produced by designers they know and [...]
Back to School at the Moz Academy
At Cicada, I am the “Trainee Digital Marketing Analyst”. And what must trainees do? They must train of course! [...]
Survey a market sector and pay by the number of responses – with SurveyMonkey Audience
The success of any brand is strongly associated with how well it can understand its customers, and best cater [...]
Video short from SEOmoz: how to win at content marketing
Helpful video short by Rand Fishkin of SEOmoz, called "How to Win a Content Arms Race." In his video, [...]
Organising content for readability and user experience
When we begin working with a new client, the very first thing we do is a baseline review of [...]