This company is an Ecommerce business selling landscaping and gardening products to the trade. Products are sourced from China, manufactured to the same standard as better-known UK competitors, and sold at much lower prices.
Their sector is dominated by well-known brands such as Wickes and Marshalls and other established UK manufacturers.
When we met them they had been trading for just a few months. Revenue was less than £4,000 per month with an average order value of £60. And with an average cost of sale approaching £60, it wasn’t profitable.
We were asked to help deliver a profitable business by summer. This is their peak season and was less than 6 months away.