The Zanzi team worked to identify each step of Cawleys’ online lead generation process and built it up to function as a well-oiled machine.
We agreed optimistic conversion rate targets for the first month and subsequent months with the client.
One of the first things we did was to set up accurate and reliable Google Analytics goal tracking on the Cawleys website. This meant the client could now measure what was happening on their website – how many leads it was delivering and at what cost.
Once tracking was complete, we overhauled their Google Ads account to make it a lot more efficient and focused on the best performing keywords. We targeted the Ads at specific towns and villages to ensure that leads would be sufficiently local.
We continually improved the campaign, learning from what worked best, and taking advantage of the most appropriate Google advertising functionality.
We created a bespoke landing page, with multiple variations to support the different groups of keywords within the Ads campaign, designed to convert visitors to leads.