Wouldn’t it be nice if you could find a digital marketing agency who would share your risk.

You just have.

Picture the scene: you’ve done your homework and together with your management team, you’ve decided to commit to digital marketing. After all, you know that other businesses get leads from their website. And whenever you need anything yourself, your first port of call is usually Google.

But what about the horror stories? We’ve all heard of businesses hiring ‘SEO experts’ who charge a fortune and don’t deliver anything, and you’re worried about being told to “wait a bit longer… it just needs more time… it’s all going in the right direction, we’ll get there eventually.”

It may feel as though you’re just going to have to be brave and take the plunge. But that’s a lot of risk to take on, for an upside that’s really quite difficult to quantify.

The good news is that you can manage the risk and get what you need from outsourcing your digital marketing.

Here are 3 ways to minimise your risk:

  1. Start with a pilot project
  2. Negotiate risk/reward payment terms
  3. Ask for a six-month plan instead of a proposal

You can read more about this in our blog post here. Or give us a buzz to discuss how it could work for you.