There’s a mind-boggling array of digital marketing options available to you, so how do you choose those most appropriate to your brand?
A good digital marketing strategy covers three main asset types:
- owned media: your own assets such as your website and email list
- paid media: advertising
- earned media: where other people advocate on your behalf, usually on social media.
Follow these 7 steps to digital marketing success and you’ll have all your bases covered:Continue reading