Do you know who you’re working for?

“Your time is valuable and precious so learn how to focus on the priority tasks with some basic but effective time management techniques and tools.”

I went on a time management course run by Adhere Training recently.

To my surprise, the course was hardly about time management and more about work efficiency and creating a stress free work environment for ourselves.

This makes sense to me. Isn’t the true end goal of work to get as much done as you can, with as little stress as possible?

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5 smart Ecommerce lessons to light up your business!

  • By: Guest author
  • 20th October 2016
  • Category: Ecommerce

Over the last couple of months we’ve been having a great time getting in touch with our ex-employees, and finding out what they’ve been up to since leaving.

Today’s post is by Calum Covell, who was with us for 5 years as a Pay Per Click and Ecommerce specialist. Calum is now marketing manager at a multi-channel wholesaler and retailer of light bulbs and fittings.

Here’s what he’s been up to for the last 12 months:

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Google Analytics for beginners: easy ways to track social media campaigns

Google Analytics (GA) is a complicated beast. It provides you with a wealth of information about your website, but if you don’t understand how it all works, this can be about as baffling and useful as a chocolate teapot!

Zanzi has been working with Maddy Biddulph from Giant Peach PR on several projects recently. Maddy recently asked Zanzi’s Ned Wells to talk her through the basics of how to master the GA beast.

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4 smart tips to help your business take advantage of AI

Earlier this month Zanzi’s Jayne Reddyhoff spoke at the world’s first global Social Robotics and Artificial Intelligence (AI) conference at Oxford Brookes University, and it got us thinking… How can online businesses embrace AI and use it to their advantage?

It’s easy to feel threatened by the impending invasion of “robots” in the workplace, hijacking our jobs, and upending “traditional” human interactions expected at work. But guess what folks… robots are already here, and it’s not all that bad.

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Is SEO worth the money? Three ways to get it right

  • By: Ned Wells
  • 15th September 2016
  • Category: SEO

Search Engine Optimisation is a vital tool for any digital marketing team, but its real cost is often shrouded in mystery. And there’s no shortage of ‘SEO experts’ out there, but the industry is also rife with cowboy operators who promise the earth for a rock bottom price, and often end up doing more harm than good.

So, how much money should you invest to ensure you are purchasing a high-quality, ethical SEO service that will deliver a healthy return on your investment?

Here are three things you need to do before investing in SEO.

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BrightonSEO, bigger and better than ever before

BrightonSEO is the conference to go to for all things digital marketing. I first went in 2010 with about 30 other people. Earlier this month I went with about 3,500 other people, that’s quite some growth!

The conference is free to attend, with various sponsorship and promotional packages. Its clever commerical model is partly why it’s been so successful. It’s also a good chance to meet the informal and sociable digital marketing community. Oh and the talks are good too.

This year there were 7 sessions running simultaneously through the day, plus a bunch of companies exhibiting their wares.

Here are my top tips from the talks I went to:

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Winning the technology race: 6 simple lessons you can follow from history and business

Despite all the grim prophesies, technological advances throughout the last century haven’t led to mass redundancies, or the end of work as we know it. And there is no reason to believe that recent and imminent technological innovations will either.

But it will be your choice whether you are a winner or a loser in the race to adopt new technologies….

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