Welcome to Zanzi’s digital marketing blog
Read on to stay up to date with the latest thinking in digital marketing, as well as practical advice for how to do better at search engine optimisation, paid search and making your web into a more productive business tool.
Ecommerce Site Search: The Good, The Bad And The Totally Ridiculous
Having seen the results from some of our Ecommerce clients, we know the crucial importance of site search. But when speaking to new clients, it sometimes helps [...]
Google My Business – It’s Free, Please Use It!
What is Google My Business? Google My Business (GMB) has been around for a long time in one form or another. But what is it? It is [...]
Google Ads: 6 reasons to care and 4 reasons not to bother
It can take a lot of time and effort to get the best results from paid search. But when it works, the results can be phenomenal. So [...]
6 Critical Google Ads Changes in 2018 – Are you Keeping Up?
2018 was a year of monumental changes for businesses advertising with Google. At the start of the year, many of us were still getting used to the [...]
Stop Wasting Money on Google Shopping: The Simple Guide to Optimising your Campaigns
With recent research showing that 82% of retail ad spend in the UK was driven by Google Shopping, it’s imperative that Ecommerce companies master this form of [...]
10 Top Digital Marketing Quick Wins
With all the digital marketing options available to businesses, sometimes it is difficult to see what to prioritise. Everything can seem like it needs a lot of [...]
5 ways to make Google Analytics work harder for your business
Google Analytics is the most popular tool for analysing website traffic, used by companies big and small and, what’s more, it’s free. You’ve already got the code [...]
7 steps to digital marketing success
There’s a mind-boggling array of digital marketing options available to you, so how do you choose those most appropriate to your brand? A good digital marketing strategy [...]
Why 98% of Visitors Won’t Buy from You – And What You Can Do About It, Using Facebook Ads
Most marketers know that only about 2% of visitors are likely to buy on their first visit to your website. Which leaves 98% of visitors that are [...]
10 Tips to Sell More Online at Christmas
With Q4 almost upon us, if the products you sell online make good Christmas gifts, it’s time to start planning your sales strategy! The number of visitors [...]
Financial services marketing: How to get more leads for your business
Earlier this year, Google published a research document detailing how investors are using digital to research their options. An understanding of this behaviour can help financial services [...]
It’s not tennis: SEO versus PPC at Queen’s Club
Zanzi's Managing Director Jayne was delighted to attend the Direct Commerce Association Spring Assembly at Queen's Club in London last week on 22nd March. Her presentation was [...]