Welcome to Zanzi’s digital marketing blog
Read on to stay up to date with the latest thinking in digital marketing, as well as practical advice for how to do better at search engine optimisation, paid search and making your website into a more productive business tool.
Ecommerce Advertising – Where’s the Smart Money Going?
There has been plenty of editorial comment in the last couple of weeks about how Google’s first quarter revenue failed to meet analyst’s expectations. One of the [...]
Website Migration: 20 Point Checklist To Avoid SEO Disaster
Having been involved with numerous large-scale website migrations, I can confirm that they are one of the more nerve wracking of SEO tasks. The successful migrations that [...]
Google Ad Extensions – give people more reasons to click on your Ads
Google Ad Extensions are an added extra that can be applied to your Ads. Like adding cheese and bacon to a hamburger. As with a burger, it [...]
Why did you click my Ad? Intelligence from the Search Query Report
What is the Search Query Report? Ever wanted to know what a person who visited your site actually searched for on Google? Google Ads enables you to [...]
Ecommerce Site Search: The Good, The Bad And The Totally Ridiculous
Having seen the results from some of our Ecommerce clients, we know the crucial importance of site search. But when speaking to new clients, it sometimes helps [...]
Google My Business – It’s Free, Please Use It!
What is Google My Business? Google My Business (GMB) has been around for a long time in one form or another. But what is it? It is [...]
Google Ads: 6 reasons to care and 4 reasons not to bother
It can take a lot of time and effort to get the best results from paid search. But when it works, the results can be phenomenal. So [...]
6 Critical Google Ads Changes in 2018 – Are you Keeping Up?
2018 was a year of monumental changes for businesses advertising with Google. At the start of the year, many of us were still getting used to the [...]
Stop Wasting Money on Google Shopping: The Simple Guide to Optimising your Campaigns
With recent research showing that 82% of retail ad spend in the UK was driven by Google Shopping, it’s imperative that Ecommerce companies master this form of [...]
10 Top Digital Marketing Quick Wins
With all the digital marketing options available to businesses, sometimes it is difficult to see what to prioritise. Everything can seem like it needs a lot of [...]
5 ways to make Google Analytics work harder for your business
Google Analytics is the most popular tool for analysing website traffic, used by companies big and small and, what’s more, it’s free. You’ve already got the code [...]
7 steps to digital marketing success
There’s a mind-boggling array of digital marketing options available to you, so how do you choose those most appropriate to your brand? A good digital marketing strategy [...]