Welcome to Zanzi’s digital marketing blog
Read on to stay up to date with the latest thinking in digital marketing, as well practical advice for how to do better at search engine optimisation, paid search and making your web into a more productive business tool. We also know a thing or two about the rapidly developing worlds of artificial intelligence and robotics.
It’s not tennis: SEO versus PPC at Queen’s Club
Zanzi's Managing Director Jayne was delighted to attend the Direct Commerce Association Spring Assembly at Queen's Club in London last week on 22nd March. Her presentation was [...]
7 steps to getting 700% more membership enquiries
Recent data from a ‘Think with Google’ study (download the PDF here) reveals that 4 in 10 people access the internet on a smart phone only. On [...]
Is your website speed letting you down? Get an MOT with Google Pagespeed
You wouldn’t forget to MOT your car, but it’s easy to leave your website running, unchecked, with sub-optimal performance that may be dramatically affecting your interactions with [...]
The Gathering Storm – AI, innovation & the future of work
On Monday 13th November 2017 Angelique Mohring, CEO of Gain X provided a captivating talk on the future of work in the context of AI. She was hosted [...]
MemberWise Digital Excellence Conference: The key takeaways
I recently attended the MemberWise Digital Excellence Conference, at London Victoria. The fascinating line up of speakers gave us both insight and inspiration for what can be [...]
Make your Google Ad campaign stand out in just 20 minutes a week
We really enjoyed sharing AdWords tips at the Google Ads workshop at Milton Park on Wednesday 20th September. A big thankyou to Vale4Business for organising the workshop [...]
Zanzi sponsors the AI and Robotics conference
On Thursday 14th September I attended the AIR Events conference in London. You can download the programme PDF here. It was fascinating: good mix of speakers, well [...]
AI and Robotics conference, with Stephen Metcalfe MP and Chris Ezekiel
Here's the second instalment of my notes from the AI and Robotics conference earlier this month. It summarises the talks from two excellent speakers: Stephen Metcalfe, an [...]
How secure is your website? 3 things you need to do right now
Google is getting increasingly serious about website security. For a few years now they have been gradually making it more attractive for websites to have an ‘SSL [...]
Protecting your company’s Intellectual Property in the 21st century
Businesses continue to face many challenges and the news is full of stories relating to security issues. It’s not just recent terrorist attacks; cybercrime and counterfeiting remain [...]
12 practical tips to make Google love your website, today!
Thank you to South Oxfordshire District Council for organising yesterday’s workshop at Milton Park. I can’t praise the team there highly enough. They promoted the workshop for us, [...]
Facebook Advertising in 2017 – Answers to your Top Questions
We’ve been carrying out a number of Facebook advertising campaigns recently, which have led to several interesting discussions with clients. We’ve found that some queries come up [...]