We’ve been carrying out a number of Facebook advertising campaigns recently, which have led to several interesting discussions with clients. We’ve found that some queries come up time and again, so this post addresses some of the common questions.

The sales results from the all-important Christmas period are in, and they reveal a very interesting picture emerging on our high streets and online.  Despite the gloom predicted by the Brexit vote, shoppers did not seem to be tightening their belts with sales up 1% in December  compared to the previous year.

Like many marketers, I‘m always interested in new technology and what is going to be the next ‘big thing’. And it was with this in mind that I visited the Technology for Marketing event at the end of September 2016.

One of the presentations that I listened to was not only packed with delegates, but left a lasting impression on me. It was all about SMS marketing or more simply, text message marketing.

Imagine being able to rank higher and pay less for your Google AdWords advertising.  This is not a pipe dream.  It is possible if you can dramatically improve the click through rate (CTR) of your adverts.

Google Analytics is the most popular tool for analysing website traffic, used by companies big and small and, what’s more, it’s free.

You’ve already got the code installed on your site so you’re totally nailing it, right? Not necessarily.

We love telling our clients about handy systems that can make their life easier, as well as their businesses more efficient and successful.

That’s why we’re increasingly recommending they use Google Tag Manager (GTM), a really simple way to place ‘tags’ on your website.

So you’ve got Google Analytics code installed on your site. That’s great. But do you really use it to its full potential? Do you glean actionable insights from it, which help craft your digital marketing strategy?

Google Analytics is the most popular tool for analyzing website traffic that is used by companies of all sizes.  Don’t let the fact that it’s free lead you to underestimate it. It is truly powerful.

One of the best forms of traffic to website is the “free” traffic that comes due to your rankings on Google and the other search engines.  No rankings = no organic traffic.

So it is prudent for most business owners to have a handle on how their website is performing in the search engines. Here we will look at how to set up professional rank tracking for your website.

If there is one thing that’s true about digital marketing, it’s that change happens.  Deal with it.

If you’re trying to promote your brand using techniques from a few years ago, don’t be surprised if your results are not great.  Worse still, in a time of ‘Google slaps’ you could actually be damaging the chances of your site ever being successful.