Ecommerce Advertising – Where’s the Smart Money Going?
There has been plenty of editorial comment in the last couple of weeks about how Google’s first quarter revenue [...]
Website Migration: 20 Point Checklist To Avoid SEO Disaster
Having been involved with numerous large-scale website migrations, I can confirm that they are one of the more nerve [...]
Ecommerce Site Search: The Good, The Bad And The Totally Ridiculous
Having seen the results from some of our Ecommerce clients, we know the crucial importance of site search. But [...]
6 Critical Google Ads Changes in 2018 – Are you Keeping Up?
2018 was a year of monumental changes for businesses advertising with Google. At the start of the year, many [...]
Stop Wasting Money on Google Shopping: The Simple Guide to Optimising your Campaigns
With recent research showing that 82% of retail ad spend in the UK was driven by Google Shopping, it’s [...]
5 ways to make Google Analytics work harder for your business
Google Analytics is the most popular tool for analysing website traffic, used by companies big and small and, what’s [...]
Why 98% of Visitors Won’t Buy from You – And What You Can Do About It, Using Facebook Ads
Most marketers know that only about 2% of visitors are likely to buy on their first visit to your [...]
Financial services marketing: How to get more leads for your business
Earlier this year, Google published a research document detailing how investors are using digital to research their options. An [...]
Facebook Advertising in 2017 – Answers to your Top Questions
We’ve been carrying out a number of Facebook advertising campaigns recently, which have led to several interesting discussions with [...]
Christmas Sales Stats 2016 – And How It Can Help Your Business in 2017
The sales results from the all-important Christmas period are in, and they reveal a very interesting picture emerging on [...]