AI and Robotics conference, with Stephen Metcalfe MP and Chris Ezekiel

Here’s the second instalment of my notes from the AI and Robotics conference earlier this month. It summarises the talks from two excellent speakers:

  • Stephen Metcalfe, an MP heavily involved with the government’s activities relating to science and technology
  • Chris Ezekiel, Founder & CEO of Creative Virtual, a company that’s created chatbots for clients including HSBC, Verizon, Autodesk, E*TRADE, Lloyds Banking Group, Tesco and National Rail Enquiries

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Zanzi sponsors the AI and Robotics conference

On Thursday 14th September I attended the AIR Events conference in London. You can download the programme PDF here.

It was fascinating: good mix of speakers, well curated, well chaired, and with decent food. I took loads of notes and am aiming to reproduce the more legible ones for you. Here are the first two, Chris Corrado Group COO and CIO at the London Stock Exchange, and Pete Trainor from BIMA (British Interactive Media Association):

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12 practical tips to make Google love your website, today!

Thank you to South Oxfordshire District Council for organising yesterday’s workshop  at Milton Park. I can’t praise the team there highly enough. They promoted the workshop for us, booked the room, dealt with printing… the works.

And it went well; plenty of positive feedback as I understand it, we’re still to see the feedback forms, from around 25 delegates.

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Is SEO worth the money? Three ways to get it right

  • By: Ned Wells
  • 15th September 2016
  • Category: SEO

Search Engine Optimisation is a vital tool for any digital marketing team, but its real cost is often shrouded in mystery. And there’s no shortage of ‘SEO experts’ out there, but the industry is also rife with cowboy operators who promise the earth for a rock bottom price, and often end up doing more harm than good.

So, how much money should you invest to ensure you are purchasing a high-quality, ethical SEO service that will deliver a healthy return on your investment?

Here are three things you need to do before investing in SEO.

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BrightonSEO, bigger and better than ever before

BrightonSEO is the conference to go to for all things digital marketing. I first went in 2010 with about 30 other people. Earlier this month I went with about 3,500 other people, that’s quite some growth!

The conference is free to attend, with various sponsorship and promotional packages. Its clever commerical model is partly why it’s been so successful. It’s also a good chance to meet the informal and sociable digital marketing community. Oh and the talks are good too.

This year there were 7 sessions running simultaneously through the day, plus a bunch of companies exhibiting their wares.

Here are my top tips from the talks I went to:

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7 steps to digital marketing success

There’s a mind-boggling array of digital marketing options available to you, so how do you choose those most appropriate to your brand?

A good digital marketing strategy covers three main asset types:

  • owned media: your own assets such as your website and email list
  • paid media: advertising
  • earned media: where other people advocate on your behalf, usually on social media.

Follow these 7 steps to digital marketing success and you’ll have all your bases covered:

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Asking for more pocket money: here’s how to get your digital marketing budget!

Digital marketing can help your business flourish, but how do you persuade the big bosses to give you the budget? Here’s our quick how to guide to help you out.

Whether you’re asking your board or your potential investors, pitching for a digital marketing budget will require you to put forward a solid business case. How do you achieve this?

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