Protecting your company’s Intellectual Property in the 21st century

  • By: Guest author
  • 1st June 2017
  • Category: Resources

Businesses continue to face many challenges and the news is full of stories relating to security issues. It’s not just recent terrorist attacks; cybercrime and counterfeiting remain high on the list of ongoing threats.

This article, by Intellectual Property expert Jackie Maguire from Firm Advantage explains how the knowledge-based economy requires businesses to protect a wider base of assets than those kept under a traditional lock and key.

Continue reading

5 smart Ecommerce lessons to light up your business!

  • By: Guest author
  • 20th October 2016
  • Category: Ecommerce

Over the last couple of months we’ve been having a great time getting in touch with our ex-employees, and finding out what they’ve been up to since leaving.

Today’s post is by Calum Covell, who was with us for 5 years as a Pay Per Click and Ecommerce specialist. Calum is now marketing manager at a multi-channel wholesaler and retailer of light bulbs and fittings.

Here’s what he’s been up to for the last 12 months:

Continue reading

Google Analytics for beginners: easy ways to track social media campaigns

Google Analytics (GA) is a complicated beast. It provides you with a wealth of information about your website, but if you don’t understand how it all works, this can be about as baffling and useful as a chocolate teapot!

Zanzi has been working with Maddy Biddulph from Giant Peach PR on several projects recently. Maddy recently asked Zanzi’s Ned Wells to talk her through the basics of how to master the GA beast.

Continue reading

8 top tips for optimising your enquiry process

  • By: Guest author
  • 25th July 2016
  • Category: Usability

Attracting relevant traffic to your website is no easy task. But even if you have perfected your online marketing strategy and are getting a steady stream of engaged visitors to your site, the way people interact with your website’s enquiry form is no less important to get right.

Continue reading

Using outsourced support: how to get buy in from your colleagues

  • By: Guest author
  • 4th December 2015
  • Category: Zanzi

kate-mercer-leaderslabThis post has been written for us by Kate Mercer, Director at LeadersLab UK.

Kate’s helping us to develop from being two companies that have come together with a lot of good intention, into a single well-managed business.

Let’s say you’ve been tasked with finding expert outside help to support you in an important piece of work for which you don’t have the relevant expertise in house.

Continue reading

Social Media Monitoring with Raven Tools – Part Two

  • By: Guest author
  • 6th September 2012
  • Category: Social media

Setting up advanced searches

This post by Sam Hand follows on from her post on Social Media Monitoring – Part One.

Our client informed us that there was a new objective for social media monitoring. They were getting involved in a global event and wanted to be able to monitor:

  • when specific people or organisations mentioned the event or a related keyword, and
  • when anyone else mentioned the same specific people or organisation, together with the same set of related keyword

We had around six weeks to work out the following things:

  • how to set up these more complex searches in Raven Tools
  • how we could filter and find mentions by specific people
  • how to prove that it worked

Continue reading

Social Media Monitoring – Part One

This is Sam’s first post on the Cicada blog, and in fact her first post ever! Please let her know what you think in the comments below.

Why should you measure social media, and how do you do it?

We were asked by a client to look into tools to help them monitor their social media presence.

They already had a presence on Twitter and Facebook, and wanted to increase this. They were also keen to understand how to measure their social media effectiveness and what should be measured.

Also, the client was going through a transition phase and wanted to track how the public viewed their company and if that changed over time.

Another key request was decent reporting that they could share with their senior management, but their time available to spend on creating and reviewing reports was limited. We needed to ensure the tool we used was able to produce detailed reports with minimal manipulation of data.

What should be measured?

Continue reading