We set up Google Adwords campaigns for First Line IT a few years ago, and this brings in a steady stream of new sales enquiries. The Telecoms business was launched in late 2010 and its Adwords campaigns are correspondingly new.
In Google Analytics, each site has its own ‘profile’ and they both sit within the First Line Google Analytics (‘GA’) account. So far so good.
Now here’s the ‘but’. When you look at First Line IT’s GA profile and check out which paid-for keywords are driving traffic to the site it turns out that there’s a considerable number of Telecoms related keywords. But there are no keywords in the Telecoms campaigns that point to the First Line IT website. So what’s going on?
It would appear that somewhere along the path from Google Adwords to Google Analytics, some lines have got crossed. The question is where? And how can we sort it out? One way that immediately occurs to me would be to create an entirely separate GA account for First Line Telecoms. Then, you’d hope, the two accounts would not know about each other and wouldn’t share data. But that’s quite an inelegant solution since it fills up my precious Google Analytics overview page with yet another account.
Another solution, and also I think, an inelegant one, would be to create a completely separate Adwords account for First Line Telecoms. But this would be time-consuming and doesn’t actually get me to the bottom of the problem.
So I’m going to start by upgrading the GA code on the First Line Support site from the older version to the newer asynchronous code. Should have done that ages ago any way. I don’t think this will be the whole answer, but it’s worth doing because you can do more stuff with the new code, and it’ll knock that off the list of possibilities. I’ll let you know how I get on…