Top 10 Digital Marketing Posts for August 2014

  • By: Charlotte Jenkins
  • 20th August 2014
  • Category: Our top-10

Welcome to Cicada’s August round-up!

This month the web has been awash with articles on content marketing. We’re going to uncover some of its misconceptions and find out just how important it really is:

How much time should you spend on it, and how do you go about it? Or is content marketing just a matter of churning out content and hoping for the best?

At Cicada, part of our work is to help clients produce high quality content and, with a certain audience in mind, publicise it through a variety of media. The key is to get your content to stand out in the crowd.

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Win More Customers By Nailing The User Journey

  • By: Charlotte Jenkins
  • 13th August 2014
  • Category: Usability

Today I’ve been reviewing the website of a large IT-for-schools company. This began with the usual first step: creating an entirely hypothetical “persona”, jumping into their skin and experiencing the user journey from that visitor’s eyes, through the website.

I haven’t done many of these journeys, but each time I do, I stumble across the same problems: too much information and too many options.

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