Social Media Monitoring with Raven Tools – Part Two

  • By: Guest author
  • 6th September 2012
  • Category: Social media

Setting up advanced searches

This post by Sam Hand follows on from her post on Social Media Monitoring РPart One.

Our client informed us that there was a new objective for social media monitoring. They were getting involved in a global event and wanted to be able to monitor:

  • when specific people or organisations mentioned the event or a related keyword, and
  • when anyone else mentioned the same specific people or organisation, together with the same set of related keyword

We had around six weeks to work out the following things:

  • how to set up these more complex searches in Raven Tools
  • how we could filter and find mentions by specific people
  • how to prove that it worked

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