Organising content for readability and user experience

When we begin working with a new client, the very first thing we do is a baseline review of the website. This gives us an understanding of:

  1. why the client has a website in the first place, how they expect it to support the aims of the organisation and how they’d like to measure its effectiveness
  2. how well the website is performing against the client’s expectations, and how we can improve its performance

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