What do the search engines look for?

  • By: Ned Wells
  • 4th January 2012
  • Category: SEO

A prospective client recently asked me ‘what do the search engines look for?’ A simple question you might say, but it’s deceptively simple¬†and I spent quite some time thinking about how best to answer.

The difficulty was that they just wanted a top-10 list. And whilst choosing ten factors out of the hundred plus that we know about (check out this list of google¬†ranking factors, or this one from Brian Dean at Backlinko) could be potentially misleading, I didn’t want to overload them with too much detail.

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