Donations are the heartbeat of any charity and essential to their lifespan. Often the main purpose of a charity’s website is to encourage donations and to provide information to encourage site visitors to donate.
There are lots of things a charity should bear in mind to ensure they’re making the most of their website. Here are some tips to guide you in the right direction.
This post is written by Pedalo, a London-based web design agency specialising in charities.
1. Your homepage is your shop window
The homepage is the most important page on any website. It’s essential that the homepage provides an immediate positive impression. Concise text explaining what is contained within the site and guiding users to the next steps is vital. The key to the homepage is to communicate your core message and provide easy access to the next action.Continue reading