A look at Event Tracking in Google Analytics

As part of a wider project we’ve been helping an international charity connect its web strategy to its organisational strategy. Stuff we’ve done includes:

  • advising on how a website’s performance could be measured
  • setting up the website and Google Analytics (‘GA’) so the site’s performance can be measured
  • producing the first set of measures, so that the charity knows how well it’s doing online, and has a baseline against which to assess future improvement

Continue reading