Search Engine Optimisation, or ‘SEO’, is an online marketing activity that aims to get your website nearer to the top of the results pages on search engines such as Google.
It’s important because the higher your site appears in the search results, the more visitors it’s likely to receive from that search engine.
So how do you optimise a website for Google?
The first thing to say is that since, according to Experian Hitwise, over 70% of all search traffic (USA) goes via Google, everybody in the world wants to know the answer to that. It’s the ’64 million dollar question’ of the online world and Google keeps the exact answer to it a closely guarded secret.Continue reading