Social Media – a view from Oxford Brookes

In early June I went to a lecture on social media at Oxford Brookes’ Department of Marketing. The evening was based around a presentation by Tim Gibson, Web Content Editor at Oxford Brookes.

Whilst Tim’s presentation was highly informative, this blog post provides you with the edited highlights.

[2012 update – Tim’s presentation is no longer available so I’ve removed the link to it that used to be in this post]

He began the session with some statistics that some might find startling…

  • in May 2010 social networks received more UK internet traffic that search engines
  • over $2.4b was spent on advertising on social networking sites in 2009 – up 17% on 2008 despite the recession

Tim went on to point out that though companies may choose to not engage with social media, brands and companies are being discussed in multi-directional conversations between anybody. At any time, and anywhere, and not necessarily involving people from the brand or the company. So there are compelling reasons to get involved. Tim illustrated this with some more attention grabbing statistics:

  • 96% of millenials (people born since around 1982) have joined a social network
  • social media has overtaken pornography as the #1 activity on the web
  • 1 out of 8 couples married in the USA met via social media
  • 1billion iPod application downloads in 9 months
  • 80% of companies use social media for recruitment
  • 50% of mobile internet traffic in the UK is for facebook
  • 25% of search results for the worlds top-20 largest brands are links to user generated content

This and many other compelling factoids were sourced from http://socialnomics.net/

For more social media statistics and a deeper dive into the  business case for social media, check out Tim’s presentation here.

One thought on “Social Media – a view from Oxford Brookes”

  1. Henry Maitland22nd July 2010 at 10:57 am reply

    Those are truely staggering stats.. i am only just begging to build my face book presance, by all acounts i can see that this is a very good thing to be doing. The revolution was happeing and my business was not a part of it .. untill now.

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