This month we’re profiling Followerwonk, a tool that lets you do advanced searches on people’s twitter profiles.
Who it’s for:
Active Twitter users who want to find and engage with more people in a chosen niche.
An example of when you might use it:
“I run a recruitment business specialising in the legal profession. We discuss developments in our sector on social channels and on our blog. We want to use Twitter to build awareness of our brand amongst potential candidates and recruiters, and thought leaders and journalists in the sector.”
Here’s how you’d use it:
1. Sign in with your twitter account.
2. Click on “Search Twitter bios”
3. Make sure you select “more options”
… which should look like this:
4. And now you can begin searching…
In this example, we put solicitor, partner into the keyword field, and set the location as London. And that produced 82 results. Not all of them are partners but a decent chunk are:
5. Get creative
You can now play around with the keywords, maybe try Manchester or Birmingham in place of London, and try some of the big law firms, eg partner, Linklaters or partner, clifford chance… you get the picture.
6. Reach out
Follow the people that you’d like to engage with. Of course there’s no guarantee they’ll follow you back, but if your twitter stream is sufficiently interesting, helpful and relevant to them, they just might.
Building a reputation online, as in the offline world, is a long game so don’t expect results immediately. But keep at it and you’ll be rewarded…