When Jayne founded the Ecommerce Adviser back in 2007, her plan was to help businesses attract more visitors to their websites with Pay Per Click advertising, and convert more of them into Ecommerce sales with conversion optimisation.
A couple of years later, Ned started Cicada to help organisations bridge the gap between their commercial goals and what their websites were actually delivering. People kept on asking for help with SEO so he learnt some of that too.
Thankfully, digital marketing has developed in such as way that it’s now easier to describe Pay Per Click, SEO and conversion optimisation as some of the many tactics you can draw on to drive your business forward. Providing of course you’ve nailed the strategy first.