Usability is a necessary condition for survival on the web, says Jacob Nielsen, an expert in this field.

If your website is easy to use, people will stay. If it’s easy to navigate, people will find what they’re looking for. If your website answers their important questions, people will trust you and buy from you.

See a pattern here?

If your website gives your customers what they want, it’ll give you what you want as well.

So where do you start?

With Ecommerce sites, we recommend you start with your checkout process. For one of our Shopify Ecommerce clients, making their checkout easier to use resulted in a revenue increase of 144%.

For service businesses, it’s a good idea to start with your landing pages (the pages where people arrive at your website other than the homepage) and enquiry forms. The changes we made to a landing page for a translation services client led to twice as many visitors filling in the enquiry form.

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