Wondering how to promote your business online? Want to increase your online enquiries or sales? Unsure how well your website is doing?

We can help.

Online marketing strategy

The first thing you need is a strategy. This means being crystal clear about two things:

  1. your customers: what they want, how they work and the problems they’re trying to solve
  2. your business objectives: where you want to take your business, and where you’re starting from

More about online marketing strategy

Online marketing process

Once your strategy’s in place, you now need to follow a robust process. We identify hundreds of opportunities, and then order them by value, and by ease of implementation.

We advise, guide and mentor your teams to make the necessary changes to your website, and we measure the effect.

We have helped hundreds of companies get better results from their websites.

Learn more about our online marketing process

User experience

If your website is easy to use, people will stay. If it’s easy to navigate, people will find what they’re looking for. If your website answers their important questions, people will trust you and buy from you.

It’s difficult to be objective about your own website. And the analytical data you need to make good decisions only appears after you site’s been designed.

Time to get us involved. More about user experience consulting

Search engine optimisation (SEO)

Yes those coveted top positions on Google will bring lots of people to your website. Earning those top positions is difficult and takes time.

We’ll help you understand how SEO should fit into your wider marketing plans (sometimes it shouldn’t). We can do it for you, and we can show you how to do it yourselves… just ask.

More about SEO

Paid promotion

Paid promotion is one of the most effective ways to drive relevant people to your website, immediately. It can be simple to set up, but often really complicated to get right. For example, more than 80% of the Google AdWords campaigns brought to us are wasting money!

Our clients get reduced cost of sales, increased revenues and more enquiries. We’ve also used paid promotion to increase email newsletter signups and to successfully promote international campaigns for charities.

More about paid promotion

Performance measurement and tracking

Getting visitors to your website? Great! But which of them are most valuable?

Selling products on your website? Cool, but which ones are most profitable?

Investing in email marketing and social media? That’s good, probably, but which is most effective?

To get the best out of your website and your marketing: measure them! Find out how or ask us to help.

Content marketing

Now you need to create the content to answer those questions. This, in turn, will help your prospective customers along their buying journey.

More about content marketing

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