Google Analytics for beginners: easy ways to track social media campaigns

Google Analytics (GA) is a complicated beast. It provides you with a wealth of information about your website, but if you don’t understand how it all works, this can be about as baffling and useful as a chocolate teapot!

Zanzi has been working with Maddy Biddulph from Giant Peach PR on several projects recently. Maddy recently asked Zanzi’s Ned Wells to talk her through the basics of how to master the GA beast.

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Does your web content drive your customers away?

If your website looks good and has the ‘wow’ factor when a customer or website user arrives on it, that’s great.

But does your website tell the user what they need to know? Does the copy have out-of-date or conflicting information? Is the website easy to navigate and find out the information the user needs? If not, then the site visit is not going to end in a sale or a happy website visitor who will return again!

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8 top tips for optimising your enquiry process

  • By: Guest author
  • 25th July 2016
  • Category: Usability

Attracting relevant traffic to your website is no easy task. But even if you have perfected your online marketing strategy and are getting a steady stream of engaged visitors to your site, the way people interact with your website’s enquiry form is no less important to get right.

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Six effortless ways to improve user experience – and the most common mistakes to avoid.

  • By: Ned Wells
  • 23rd May 2016
  • Category: Usability

There’s a reason we repeatedly eat at our favourite Thai restaurant. It’s the reason we always go to the same hairdresser or coffee shop. These businesses have created a positive experience in our minds, which we repay with loyalty to their brand.

It’s no different in the digital world. Clever design, mobile friendliness, accessibility, speed and usability are all key to a great consumer journey, or user experience, known as UX.

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Why can’t my web developer make my website produce leads?

  • By: Jayne Reddyhoff
  • 12th May 2016
  • Category: Usability

You paid out for a new website, sat back and waited for the leads to roll in, but nothing happened. Or worse, traffic went down. We’ve known people to go out of business as a result. But it doesn’t have to be that way — read on to find out how to get your website to deliver more leads.

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Amazon Prime and ‘Black Hat’ User Interfaces

  • By: Ned Wells
  • 11th May 2015
  • Category: Usability

Back in 2011 Dr Harry Brignull gave an insightful presentation on user interfaces that are designed to trick people, usually into paying more for something, or ticking a box they don’t actually need to. He called these ‘dark patterns’ or ‘black hat’ user interfaces.

You can see the summary of Harry’s talk here and his slides here.

Now, the Amazon website is generally held up as an example of good user interface design. But I think what they’re doing with Amazon Prime flies in the face of this, as I’ve been finding out recently.

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Brochure vs Lead Generation Website: An Expert Review

This year we’ve worked with a number of clients who have nice-looking websites produced by designers they know and trust.

It has become clear though, that while these websites look pretty, they just aren’t doing well enough at getting visitors and converting them into leads.

We’ve been speaking to four experts in the industry to find out what they think about this problem.

Our four interviewees are from different professional backgrounds within digital marketing, and their outlooks on lead generation websites reflect that.

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Win More Customers By Nailing The User Journey

  • By: Charlotte Jenkins
  • 13th August 2014
  • Category: Usability

Today I’ve been reviewing the website of a large IT-for-schools company. This began with the usual first step: creating an entirely hypothetical “persona”, jumping into their skin and experiencing the user journey from that visitor’s eyes, through the website.

I haven’t done many of these journeys, but each time I do, I stumble across the same problems: too much information and too many options.

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