SMS Marketing: Is your greatest marketing tool hiding in your pocket?

Like many marketers, I‘m always interested in new technology and what is going to be the next ‘big thing’. And it was with this in mind that I visited the Technology for Marketing event at the end of September 2016.

One of the presentations that I listened to was not only packed with delegates, but left a lasting impression on me. It was all about SMS marketing or more simply, text message marketing.

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5 smart Ecommerce lessons to light up your business!

  • By: Guest author
  • 20th October 2016
  • Category: Ecommerce

Over the last couple of months we’ve been having a great time getting in touch with our ex-employees, and finding out what they’ve been up to since leaving.

Today’s post is by Calum Covell, who was with us for 5 years as a Pay Per Click and Ecommerce specialist. Calum is now marketing manager at a multi-channel wholesaler and retailer of light bulbs and fittings.

Here’s what he’s been up to for the last 12 months:

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October digital round up – Ecommerce at Christmas

I am almost embarrassed to be talking about Christmas so early, but if the products you sell online make good Christmas gifts, it is time to start planning your strategy!

So this month I have selected 10 of the best articles I have found to help you make the most of the next two months, and the January sales.

Many of these articles are very US focused, but all the ideas will work just as well in the UK, so don’t be put off by the use of the dreaded word ‘holidays’ when they really mean ‘Christmas’!

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3 Steps to Improve your AdWords Campaign Using Site Search

  • By: Jayne Reddyhoff
  • 25th September 2015
  • Category: Ecommerce

Your website’s ‘Site Search’ is a valuable way of getting insight into your potential customers’ search enquiries, so that you can adjust your AdWords campaign accordingly. But before you even begin, make sure you’ve implemented an excellent site search feature and checked that it works.

For those of you that aren’t certain what we mean by site search, here’s what John Lewis’ looks like:

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5 Top Tips for Ecommerce in 2015

  • By: Paul Ajao
  • 1st September 2015
  • Category: Ecommerce

If there is one thing that’s true about digital marketing, it’s that change happens.  Deal with it.

If you’re trying to promote your brand using techniques from a few years ago, don’t be surprised if your results are not great.  Worse still, in a time of ‘Google slaps’ you could actually be damaging the chances of your site ever being successful.

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7 Easy Steps to the Right Email Marketing System

With such a huge range of email marketing tools to choose from, it can be hard to know where to start when you’re looking to send your first email campaign.

Here are our top 7 tips to help you choose the right email marketing tool. We’ll also share with you some of the tools we’ve used, and why we like them.

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Getting The Most From Your Checkout Process

  • By: Jayne Reddyhoff
  • 24th August 2015
  • Category: Ecommerce

A checkout process is what the customer must go through in order to buy a product from your website.

On most websites it typically takes a customer between 5 and 8 steps from selecting an item through to receiving an order confirmation.

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