Ecommerce Pay Per Click Case Study

Ecommerce Pay Per Click Case Study

evolution organics logo

Evolution Organics provides high-quality organic supplements for people who care about their health. When we started working with them they were a start up operating out of the founder’s home. The owner told us he wanted to build a sustainable business that would fund his vision to build a holistic healing centre and organic farm.

We spent some time refining user journeys and technical SEO so the site was converting well and would benefit from PPC.

Our Approach

✔ We initially targeted a small range of high priority products, to prove our approach and to generate revenue for the next level of advertising.

✔ We continually improved the campaign, learning from what worked best, responding to changes in the market and competitor behaviour, and
taking advantage of new Google advertising services.

✔ We ran specific campaigns to take advantage of national media events.

The Results

Over a two year period:

✔ Monthly revenue tripled

✔ Number of online transactions increased by 4 times

✔ Ecommerce conversion rate increased from 4.9% to 6.3%

✔ Monthly visits up by 166%

“The key elements of our success are that we take on a trusted role in business planning with our clients and we adopt a ‘continuous improvement’ approach to their online strategy. We invest in continual development of our staff so we keep up to date in a fast-changing market.”

Jayne Reddyhoff, MD Zanzi Digital.

Visits Graph

Transactions Graph

”We asked Zanzi to drive further visitors to the site with ‘Paid Search’ after their initial work to optimise the user journeys. They made a fundamental impact on our business growth. We were very impressed with their work, their commercial approach and their ability to report in a measurable, clear and concise manner.”

Henry Maitland, Managing Director Evolution Organics

Find out how we can do the same for you !
Call 01865 595260 or email ned@zanzidigital.co.uk

 

Click here to download a pdf of this case study.

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SMS Marketing: Is your greatest marketing tool hiding in your pocket?

Like many marketers, I‘m always interested in new technology and what is going to be the next ‘big thing’. And it was with this in mind that I visited the Technology for Marketing event at the end of September 2016.

One of the presentations that I listened to was not only packed with delegates, but left a lasting impression on me. It was all about SMS marketing or more simply, text message marketing.

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5 smart Ecommerce lessons to light up your business!

  • By: Guest author
  • 20th October 2016
  • Category: Ecommerce

Over the last couple of months we’ve been having a great time getting in touch with our ex-employees, and finding out what they’ve been up to since leaving.

Today’s post is by Calum Covell, who was with us for 5 years as a Pay Per Click and Ecommerce specialist. Calum is now marketing manager at a multi-channel wholesaler and retailer of light bulbs and fittings.

Here’s what he’s been up to for the last 12 months:

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October digital round up – Ecommerce at Christmas

I am almost embarrassed to be talking about Christmas so early, but if the products you sell online make good Christmas gifts, it is time to start planning your strategy!

So this month I have selected 10 of the best articles I have found to help you make the most of the next two months, and the January sales.

Many of these articles are very US focused, but all the ideas will work just as well in the UK, so don’t be put off by the use of the dreaded word ‘holidays’ when they really mean ‘Christmas’!

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3 Steps to Improve your AdWords Campaign Using Site Search

  • By: Jayne Reddyhoff
  • 25th September 2015
  • Category: Ecommerce

Your website’s ‘Site Search’ is a valuable way of getting insight into your potential customers’ search enquiries, so that you can adjust your AdWords campaign accordingly. But before you even begin, make sure you’ve implemented an excellent site search feature and checked that it works.

For those of you that aren’t certain what we mean by site search, here’s what John Lewis’ looks like:

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5 Top Tips for Ecommerce in 2015

  • By: Paul Ajao
  • 1st September 2015
  • Category: Ecommerce

If there is one thing that’s true about digital marketing, it’s that change happens.  Deal with it.

If you’re trying to promote your brand using techniques from a few years ago, don’t be surprised if your results are not great.  Worse still, in a time of ‘Google slaps’ you could actually be damaging the chances of your site ever being successful.

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7 Easy Steps to the Right Email Marketing System

With such a huge range of email marketing tools to choose from, it can be hard to know where to start when you’re looking to send your first email campaign.

Here are our top 7 tips to help you choose the right email marketing tool. We’ll also share with you some of the tools we’ve used, and why we like them.

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