4 smart tips to help your business take advantage of AI

Earlier this month Zanzi’s Jayne Reddyhoff spoke at the world’s first global Social Robotics and Artificial Intelligence (AI) conference at Oxford Brookes University, and it got us thinking… How can online businesses embrace AI and use it to their advantage?

It’s easy to feel threatened by the impending invasion of “robots” in the workplace, hijacking our jobs, and upending “traditional” human interactions expected at work. But guess what folks… robots are already here, and it’s not all that bad.

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Is SEO worth the money? Three ways to get it right

  • By: Ned Wells
  • 15th September 2016
  • Category: SEO

Search Engine Optimisation is a vital tool for any digital marketing team, but its real cost is often shrouded in mystery. And there’s no shortage of ‘SEO experts’ out there, but the industry is also rife with cowboy operators who promise the earth for a rock bottom price, and often end up doing more harm than good.

So, how much money should you invest to ensure you are purchasing a high-quality, ethical SEO service that will deliver a healthy return on your investment?

Here are three things you need to do before investing in SEO.

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BrightonSEO, bigger and better than ever before

BrightonSEO is the conference to go to for all things digital marketing. I first went in 2010 with about 30 other people. Earlier this month I went with about 3,500 other people, that’s quite some growth!

The conference is free to attend, with various sponsorship and promotional packages. Its clever commerical model is partly why it’s been so successful. It’s also a good chance to meet the informal and sociable digital marketing community. Oh and the talks are good too.

This year there were 7 sessions running simultaneously through the day, plus a bunch of companies exhibiting their wares.

Here are my top tips from the talks I went to:

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Winning the technology race: 6 simple lessons you can follow from history and business

Despite all the grim prophesies, technological advances throughout the last century haven’t led to mass redundancies, or the end of work as we know it. And there is no reason to believe that recent and imminent technological innovations will either.

But it will be your choice whether you are a winner or a loser in the race to adopt new technologies….

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7 steps to digital marketing success

There’s a mind-boggling array of digital marketing options available to you, so how do you choose those most appropriate to your brand?

A good digital marketing strategy covers three main asset types:

  • owned media: your own assets such as your website and email list
  • paid media: advertising
  • earned media: where other people advocate on your behalf, usually on social media.

Follow these 7 steps to digital marketing success and you’ll have all your bases covered:

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Does your web content drive your customers away?

If your website looks good and has the ‘wow’ factor when a customer or website user arrives on it, that’s great.

But does your website tell the user what they need to know? Does the copy have out-of-date or conflicting information? Is the website easy to navigate and find out the information the user needs? If not, then the site visit is not going to end in a sale or a happy website visitor who will return again!

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The cost of inbound marketing – is it really worth doing?

Towards the end of 2015, we made the decision to invest in our own inbound marketing. After all, it’s a service that increasingly we’re being asked to deliver by our clients, and it would look pretty bad if we didn’t do it for ourselves as well.

The evidence is overwhelming that, although it takes time to deliver the goods, the return on investment can be substantial.

Over the next few months we will be sharing our journey with you. It’s our intention to be honest about our successes and failures. We’ll tell you about the obstacles we face along the way and how we overcome them. We’ll share what works, what doesn’t work and the results we get.

We also hope it’ll be a good way to show you how we work, and to demonstrate our agency values: to be as helpful, honest and generous as we can.

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