12 practical tips to make Google love your website, today!

Thank you to South Oxfordshire District Council for organising yesterday’s workshop  at Milton Park. I can’t praise the team there highly enough. They promoted the workshop for us, booked the room, dealt with printing… the works.

And it went well; plenty of positive feedback as I understand it, we’re still to see the feedback forms, from around 25 delegates.

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SMS Marketing: Is your greatest marketing tool hiding in your pocket?

Like many marketers, I‘m always interested in new technology and what is going to be the next ‘big thing’. And it was with this in mind that I visited the Technology for Marketing event at the end of September 2016.

One of the presentations that I listened to was not only packed with delegates, but left a lasting impression on me. It was all about SMS marketing or more simply, text message marketing.

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Do you know who you’re working for?

“Your time is valuable and precious so learn how to focus on the priority tasks with some basic but effective time management techniques and tools.”

I went on a time management course run by Adhere Training recently.

To my surprise, the course was hardly about time management and more about work efficiency and creating a stress free work environment for ourselves.

This makes sense to me. Isn’t the true end goal of work to get as much done as you can, with as little stress as possible?

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5 smart Ecommerce lessons to light up your business!

  • By: Guest author
  • 20th October 2016
  • Category: Ecommerce

Over the last couple of months we’ve been having a great time getting in touch with our ex-employees, and finding out what they’ve been up to since leaving.

Today’s post is by Calum Covell, who was with us for 5 years as a Pay Per Click and Ecommerce specialist. Calum is now marketing manager at a multi-channel wholesaler and retailer of light bulbs and fittings.

Here’s what he’s been up to for the last 12 months:

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Google Analytics for beginners: easy ways to track social media campaigns

Google Analytics (GA) is a complicated beast. It provides you with a wealth of information about your website, but if you don’t understand how it all works, this can be about as baffling and useful as a chocolate teapot!

Zanzi has been working with Maddy Biddulph from Giant Peach PR on several projects recently. Maddy recently asked Zanzi’s Ned Wells to talk her through the basics of how to master the GA beast.

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4 smart tips to help your business take advantage of AI

Earlier this month Zanzi’s Jayne Reddyhoff spoke at the world’s first global Social Robotics and Artificial Intelligence (AI) conference at Oxford Brookes University, and it got us thinking… How can online businesses embrace AI and use it to their advantage?

It’s easy to feel threatened by the impending invasion of “robots” in the workplace, hijacking our jobs, and upending “traditional” human interactions expected at work. But guess what folks… robots are already here, and it’s not all that bad.

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