SMS Marketing: Is your greatest marketing tool hiding in your pocket?

Like many marketers, I‘m always interested in new technology and what is going to be the next ‘big thing’. And it was with this in mind that I visited the Technology for Marketing event at the end of September 2016.

One of the presentations that I listened to was not only packed with delegates, but left a lasting impression on me. It was all about SMS marketing or more simply, text message marketing.

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5 Top Tips for Getting the Most out of your Google Analytics

So you’ve got Google Analytics code installed on your site. That’s great. But do you really use it to its full potential? Do you glean actionable insights from it, which help craft your digital marketing strategy?

Google Analytics is the most popular tool for analyzing website traffic that is used by companies of all sizes.  Don’t let the fact that it’s free lead you to underestimate it. It is truly powerful.

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How to Set up Moz Rank Tracking in 5 Simple Steps

One of the best forms of traffic to website is the “free” traffic that comes due to your rankings on Google and the other search engines.  No rankings = no organic traffic.

So it is prudent for most business owners to have a handle on how their website is performing in the search engines. Here we will look at how to set up professional rank tracking for your website.

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5 Top Tips for Ecommerce in 2015

  • By: Paul Ajao
  • 1st September 2015
  • Category: Ecommerce

If there is one thing that’s true about digital marketing, it’s that change happens.  Deal with it.

If you’re trying to promote your brand using techniques from a few years ago, don’t be surprised if your results are not great.  Worse still, in a time of ‘Google slaps’ you could actually be damaging the chances of your site ever being successful.

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