3 Steps to Improve your AdWords Campaign Using Site Search

  • By: Jayne Reddyhoff
  • 25th September 2015
  • Category: Ecommerce

Your website’s ‘Site Search’ is a valuable way of getting insight into your potential customers’ search enquiries, so that you can adjust your AdWords campaign accordingly. But before you even begin, make sure you’ve implemented an excellent site search feature and checked that it works.

For those of you that aren’t certain what we mean by site search, here’s what John Lewis’ looks like:

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Remarketing Lists for Search Ads

In this article I will explain what Google’s RLSA Ads are, why they are important and how you can take advantage of them; all in plain English and without any technical Jargon.

What are RLSA Ads?

Simply put, this is Remarketing for your standard text Ads (Search Ads).

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7 Easy Steps to the Right Email Marketing System

With such a huge range of email marketing tools to choose from, it can be hard to know where to start when you’re looking to send your first email campaign.

Here are our top 7 tips to help you choose the right email marketing tool. We’ll also share with you some of the tools we’ve used, and why we like them.

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Getting The Most From Your Checkout Process

  • By: Jayne Reddyhoff
  • 24th August 2015
  • Category: Ecommerce

A checkout process is what the customer must go through in order to buy a product from your website.

On most websites it typically takes a customer between 5 and 8 steps from selecting an item through to receiving an order confirmation.

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