4 smart tips to help your business take advantage of AI

Earlier this month Zanzi’s Jayne Reddyhoff spoke at the world’s first global Social Robotics and Artificial Intelligence (AI) conference at Oxford Brookes University, and it got us thinking… How can online businesses embrace AI and use it to their advantage?

It’s easy to feel threatened by the impending invasion of “robots” in the workplace, hijacking our jobs, and upending “traditional” human interactions expected at work. But guess what folks… robots are already here, and it’s not all that bad.

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September digital round-up: the content marketing cycle

  • By: Charlotte Jenkins
  • 1st October 2015
  • Category: Our top-10

This month we’ve been looking at the content marketing cycle, from strategy design through to measuring success (or failure) of your content marketing campaign. We thought we’d share our broad content process along with some of our recent reading from our trusted sources.

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The photoshoot

  • By: Charlotte Jenkins
  • 18th August 2015
  • Category: Zanzi

The final touches are being added to the new Zanzi Digital website and that includes taking some staff mug shots.

We Zanzi-bots have spent the last couple of hours waving our arms about in an attempt to “look natural” in front of the pretty Wallingford backdrop.

Next follows a big session sifting through the results to find at least a handful of web-appropriate images.  It’s going to be a long afternoon, so we’ve put the kettle on…

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Zanzi’s a-coming

  • By: Charlotte Jenkins
  • 18th June 2015
  • Category: Zanzi

It’s been a long time since our last announcement about Zanzi digital, but yesterday, as Hithercroft Court raised the new signpost with Zanzi Digital firmly engraved on it, we thought we’d better start letting our friends and followers know what Zanzi’s up to!

Well, for one, the website is nearly there. We’re dotting the “I”s and crossing the “T”s, and we’re hopefully going live in mid-July. Business cards are printed, and the logo is now all over the stationary (our eyes our gradually getting used to the Zanzi orange on everything).

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Introducing Zanzi Digital

  • By: Charlotte Jenkins
  • 25th March 2015
  • Category: Zanzi

Following on from our article earlier this year, we are announcing that Cicada Online has now teamed up with our close partners, The Ecommerce Adviser, to become Zanzi Digital.

We’re combining the resources, facilities, expertise and client base of the two digital marketing companies to provide the full Inbound Marketing package.

We’ll still be based in Wallingford Oxfordshire – we like it here!

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Second Content Marketing Workshop for Beginners

Today Cicada and The Ecommerce Adviser teamed up again to host a second content marketing workshop.

If you didn’t catch the write-up of last month’s meet-up, read about it here.

Here’s what our guests had to say about today’s event:

“When it comes to content marketing, Jayne and Ned really know their stuff!”  – Phil from SellerDeck

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First Line Shoots to Number 1 in Google

  • By: Charlotte Jenkins
  • 11th March 2015
  • Category: SEO, Zanzi

For Zanzi client First Line IT, ranking well in Google has been a bit of a struggle.

Competition for the ‘money’ keyword ‘IT Support Oxford’ is fierce, and we’ve noticed some arguably underhand manoeuvring by rivals to get to the top of search rankings, and benefit from increased website visits, and therefore sales enquiries.

Between Zanzi and First Line, we were determined not to let this get the best of us, and after a long slog, we’re now back on top and blowing our own trumpet!

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