Amazon Prime and ‘Black Hat’ User Interfaces

  • By: Ned Wells
  • 11th May 2015
  • Category: Usability

Back in 2011 Dr Harry Brignull gave an insightful presentation on user interfaces that are designed to trick people, usually into paying more for something, or ticking a box they don’t actually need to. He called these ‘dark patterns’ or ‘black hat’ user interfaces.

You can see the summary of Harry’s talk here and his slides here.

Now, the Amazon website is generally held up as an example of good user interface design. But I think what they’re doing with Amazon Prime flies in the face of this, as I’ve been finding out recently.

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Big changes For Cicada in 2015!

  • By: Ned Wells
  • 20th January 2015
  • Category: Zanzi

As many you know, for the last few years we’ve specialised in digital strategy, SEO, website conversion optimisation and related areas of digital marketing.

We’ve also worked closely with a few trusted partners to be able to offer a wider range of services to clients who need more.

We’ve worked particularly closely with one of those partners – The Ecommerce Adviser who offer Pay Per Click advertising (Google AdWords, Bing and so forth) and website conversion optimisation. And towards the end of 2014, Cicada and The Ecommerce Adviser began planning to combine our services.

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Top 10 digital marketing posts for May 2014

  • By: Ned Wells
  • 28th May 2014
  • Category: Our top-10

Welcome to this month’s round up of the web’s best marketing tips.

We’ve got the latest in content marketing thought-leadership from Distilled, Wordstream and Rand Fishkin, as well as some excellent posts on Google+, local search, and conversion optimisation for lead-generation websites.

Also for people who consider themselves digital experts, try the digital knowledge test from Econsultancy. Tell us in the comments how you get on!

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Our Top-7 Digital Marketing Posts for February 2014

  • By: Ned Wells
  • 27th February 2014
  • Category: Our top-10

This month we’ve brought together some top-quality posts from the most authoritative websites in the sector. The focus is on one thing really… getting more customers:

  • understanding what your prospective customers need and the environment they’re in,
  • tools to measure the effectiveness of your marketing, and
  • bringing these two together to continuously make your offer more useful and more relevant.

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How Digital Marketing Fits Together in 2014

In the light of Google’s more recent changes, and the continued break-neck speed of change in all things digital, I’ve been thinking a lot about how the many different parts of digital marketing are going to fit together in 2014.

Being a visual kind of person, I decided to pull together a few PowerPoint slides to explain it to myself.

I then found that, when talking with clients, colleagues and other people in the industry, I was showing them my personal slides, and one in particular was resonating with them.

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Our top ten digital marketing posts for November

  • By: Ned Wells
  • 27th November 2013
  • Category: Our top-10

We’ve seen some fantastically helpful content being produced this month, distinguishable by a slew of really detailed (read massive) blog posts.

Topics include the Content Marketing Show and inbound marketing, as well as local and paid search.

We’ve got 101 tips and 168 case studies on driving traffic to your site, plus insights into digital planning, social media and more.

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