Is SEO worth the money? Three ways to get it right

  • By: Ned Wells
  • 15th September 2016
  • Category: SEO

Search Engine Optimisation is a vital tool for any digital marketing team, but its real cost is often shrouded in mystery. And there’s no shortage of ‘SEO experts’ out there, but the industry is also rife with cowboy operators who promise the earth for a rock bottom price, and often end up doing more harm than good.

So, how much money should you invest to ensure you are purchasing a high-quality, ethical SEO service that will deliver a healthy return on your investment?

Here are three things you need to do before investing in SEO.

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BrightonSEO, bigger and better than ever before

BrightonSEO is the conference to go to for all things digital marketing. I first went in 2010 with about 30 other people. Earlier this month I went with about 3,500 other people, that’s quite some growth!

The conference is free to attend, with various sponsorship and promotional packages. Its clever commerical model is partly why it’s been so successful. It’s also a good chance to meet the informal and sociable digital marketing community. Oh and the talks are good too.

This year there were 7 sessions running simultaneously through the day, plus a bunch of companies exhibiting their wares.

Here are my top tips from the talks I went to:

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Winning the technology race: 6 simple lessons you can follow from history and business

Despite all the grim prophesies, technological advances throughout the last century haven’t led to mass redundancies, or the end of work as we know it. And there is no reason to believe that recent and imminent technological innovations will either.

But it will be your choice whether you are a winner or a loser in the race to adopt new technologies….

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