7 steps to digital marketing success

There’s a mind-boggling array of digital marketing options available to you, so how do you choose those most appropriate to your brand?

A good digital marketing strategy covers three main asset types:

  • owned media: your own assets such as your website and email list
  • paid media: advertising
  • earned media: where other people advocate on your behalf, usually on social media.

Follow these 7 steps to digital marketing success and you’ll have all your bases covered:

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Does your web content drive your customers away?

If your website looks good and has the ‘wow’ factor when a customer or website user arrives on it, that’s great.

But does your website tell the user what they need to know? Does the copy have out-of-date or conflicting information? Is the website easy to navigate and find out the information the user needs? If not, then the site visit is not going to end in a sale or a happy website visitor who will return again!

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The cost of inbound marketing – is it really worth doing?

Towards the end of 2015, we made the decision to invest in our own inbound marketing. After all, it’s a service that increasingly we’re being asked to deliver by our clients, and it would look pretty bad if we didn’t do it for ourselves as well.

The evidence is overwhelming that, although it takes time to deliver the goods, the return on investment can be substantial.

Over the next few months we will be sharing our journey with you. It’s our intention to be honest about our successes and failures. We’ll tell you about the obstacles we face along the way and how we overcome them. We’ll share what works, what doesn’t work and the results we get.

We also hope it’ll be a good way to show you how we work, and to demonstrate our agency values: to be as helpful, honest and generous as we can.

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