Six effortless ways to improve user experience – and the most common mistakes to avoid.

  • By: Ned Wells
  • 23rd May 2016
  • Category: Usability

There’s a reason we repeatedly eat at our favourite Thai restaurant. It’s the reason we always go to the same hairdresser or coffee shop. These businesses have created a positive experience in our minds, which we repay with loyalty to their brand.

It’s no different in the digital world. Clever design, mobile friendliness, accessibility, speed and usability are all key to a great consumer journey, or user experience, known as UX.

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How to turn a negative review into a positive – and save your reputation

As all savvy companies know, a good or bad review can make or break you. And that’s why Google’s local business listing is important.

So you’ve filled in all your details, but then there’s a damaging review. Everyone can see it and no, you can’t remove it.

Don’t panic. Here are our six Golden Rules to saving face when the critics strike!

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Why can’t my web developer make my website produce leads?

  • By: Jayne Reddyhoff
  • 12th May 2016
  • Category: Usability

You paid out for a new website, sat back and waited for the leads to roll in, but nothing happened. Or worse, traffic went down. We’ve known people to go out of business as a result. But it doesn’t have to be that way — read on to find out how to get your website to deliver more leads.

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Cupcakes, prizes and Google Display advertising!

As a Google Partner, we’re invited each month by Google to their Headquarters in London to get all the latest news and training from Google on what is coming up. This month’s ‘boot camp’ was about Display advertising, the image advertising you see on websites across the internet. Unknown to many people these are often run by Google.

As well as Google cupcakes and prizes, this was an intense training course to get Google partners clued in on everything Display.

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Why do all marketing proposals have to be so generic?

If you’re looking to get more and/or better leads from your website, the chances are you’ll have already approached one or more digital marketing agencies for a proposal.

The trouble is, if those agencies haven’t worked for you before, the proposal you receive is probably going to be pretty generic. So why not ask for a detailed six-month plan instead?

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