What on earth IS digital marketing?

Zanzi is a digital marketing agency. We’re also an online marketing agency, we help with inbound marketing, and we do content marketing.

Who knows what these mean? Well, we do… after all, they’re how we earn our bread and butter. But do you?

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Digital Marketing workshop at Queen Mary’s London

Jayne is running a training session this week for a large group of undergraduates studying entrepreneurship at Queen Mary University.

She’s got just three hours to help them understand how to put together a digital marketing strategy, and how to choose which digital marketing channels to use to promote their new business. So no pressure at all…

It’s going to be quite a challenge to deliver something that’s interesting and engaging, as well as being simple enough to understand without being so simple that it isn’t useful.

Any hints or tips gratefully received!

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