Amazon Prime and ‘Black Hat’ User Interfaces

  • By: Ned Wells
  • 11th May 2015
  • Category: Usability

Back in 2011 Dr Harry Brignull gave an insightful presentation on user interfaces that are designed to trick people, usually into paying more for something, or ticking a box they don’t actually need to. He called these ‘dark patterns’ or ‘black hat’ user interfaces.

You can see the summary of Harry’s talk here and his slides here.

Now, the Amazon website is generally held up as an example of good user interface design. But I think what they’re doing with Amazon Prime flies in the face of this, as I’ve been finding out recently.

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