Welcome to Cicada’s August round-up!
This month the web has been awash with articles on content marketing. We’re going to uncover some of its misconceptions and find out just how important it really is:
How much time should you spend on it, and how do you go about it? Or is content marketing just a matter of churning out content and hoping for the best?
At Cicada, part of our work is to help clients produce high quality content and, with a certain audience in mind, publicise it through a variety of media. The key is to get your content to stand out in the crowd.Continue reading