The anatomy of a perfect link

  • By: Ned Wells
  • 1st May 2012
  • Category: SEO

When you search for something online, the search engine’s job is to deliver a list of results prioritised as helpfully as possible for you. Search engines like google do this in a fraction of a second.

But how do they prioritise all the possible results? Google’s search algorithm involves hundreds of factors and we know something about a lot of them. But they’re often tweaked and changed and their priorities altered.

What we can be pretty sure about however is that they all fall into two broad categories:

  1. the relevance of a web pages to the search term, and
  2. the authoritativeness of the page.

A big part of authority, around 70% according to SEOmoz, is to do with links.

This post assumes you’re actively building links to, or within, your website, and that you want to ensure those links are formed in a way that makes it as easy as possible for google to understand them.

Here are six factors you should consider:

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