What do the search engines look for?

  • By: Ned Wells
  • 4th January 2012
  • Category: SEO

A prospective client recently asked me ‘what do the search engines look for?’ A simple question you might say, but it’s deceptively simple and I spent quite some time thinking about how best to answer.

The difficulty was that they just wanted a top-10 list. And whilst choosing ten factors out of the hundred plus that we know about (check out this list of google ranking factors, or this one from Brian Dean at Backlinko) could be potentially misleading, I didn’t want to overload them with too much detail.

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