Search Engine Optimisation for business – let’s review the basics

  • By: Ned Wells
  • 20th October 2010
  • Category: SEO

Search Engine Optimisation, or ‘SEO’, is an online marketing activity that aims to get your website nearer to the top of the results pages on search engines such as Google.

It’s important because the higher your site appears in the search results, the more visitors it’s likely to receive from that search engine.

So how do you optimise a website for Google?

The first thing to say is that since, according to Experian Hitwise, over 70% of all search traffic (USA) goes via Google, everybody in the world wants to know the answer to that. It’s the ’64 million dollar question’ of the online world and Google keeps the exact answer to it a closely guarded secret.

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To link, or not to link, that is the question

  • By: Ned Wells
  • 7th October 2010
  • Category: SEO

I’ve recently read an interesting post by Tom Standage, Digital Editor at The Economist. And yes, I’ve nicked his title for my article. Thanks Tom, think I’d struggle to come up with a better one.

The premise of Tom’s post is that links, although wonderfully convenient, are also very distracting.

It piqued my interest because since launching Cicada about a year ago I’ve got incredibly busy, and I’ve become very interested in ways to make more effective use of my time or reduce the number of interruptions to my workflow.

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