How to use Google Analytics to increase sales from email newsletters

There are numerous tools available on the market designed to make it easier for businesses to broadcast emails to their target audiences. One of their greatest benefits, over say Microsoft Outlook, is their reporting capability. Cicada works with Oxford based Client Mailer, who offer a value-added service that includes the design of highly professional email templates for businesses.

When someone reading your newsletter clicks a link to a website, a website analytics tool can provide you with valuable information on what they then did. And you can use this to refine future newsletters so they are more focused on profitable activity. There are lots of website analytics tools on the market and one of the best known is Google Analytics.

This article provides a detailed step-by-step guide to setting up Google Analytics (‘GA’) for this purpose. It assumes that you already have GA working on your website, that you’ve poked around with the software a little, but don’t know the in’s-and-out’s of it very well. It introduces the concept of tracking ‘conversions’ from your newsletter and shows you how to set up a conversion goal for your website.

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