SEO keyword success!

  • By: Ned Wells
  • 22nd September 2009
  • Category: SEO

I did a little SEO experiment this month:

Recently, I wrote a little article for Cicada client First Line IT about one of their clients. We’re writing a series of articles as a low-key marketing exercise, with the emphasis being ‘here’s a really interesting business that we work with’ rather than the more traditional ‘we want to tell you about all the great work we’ve done for this company’.

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Are you led by design, or by technology?

I was asked recently whether Cicada is led by design or by technology. This was in a business development meeting, so I didn’t have much time to think about my answer.

The meeting was with a firm of architects, if you want to know. My off-the-cuff reply was that we aren’t led by technology or by creativity, so much as by the commercial desires of our clients.

But the questions set me thinking.

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